1 Million Engagements. 150 Days. Zero to Viral.
How a 67-year-old kosher hot dog brand broke into secular markets during the most competitive BBQ season in history
1,000,000Total Brand Engagements
The problem
Breaking Through the Most Saturated Market in History
Summer 2021: Post-vaccination, families gathering for the first time since 2020. Hot dog consumption would spike.
What we did
Strategic Positioning (Entertainment vs Education)
Made the critical choice: Entertainment content, not education.
Content Engineering (Outlier Research + Pattern Remix)
Analyzed 50+ food brand posts that outperformed channel averages 3-10x.
Multi-Platform Orchestration
Each platform got content engineered for its unique psychology.
What happened
- 238xReach Growth
- 47% Follower Growth
- 600,000Influencer Engagements
“Working with Emerald Digital transformed how we approach social media.”
Abeles & Heymann, Marketing Team