2000% Traffic Increase. 30 Days.
How 3 NYC jerk chicken spots became a hyperlocal visibility machine
2,000% Website Traffic Increase
The problem
Invisible Excellence
Three restaurants with exceptional food but zero digital visibility in a city with 27,000 competing establishments. Great product means nothing if potential customers don't know you exist.
What we did
Strategic Positioning
Determined Jerk House didn't need education on how restaurants work.
Asset Production Engine
Built systematic content creation infrastructure through quarterly 5-8 hour on-location batch shoots.
Surgical Audience Targeting
Rejected broad 'foodie' targeting.
What happened
- $0.31$ Cost Per Engagement
- 371% Social Profile View Increase
- 131xEngagement Rate Growth
“We went from invisible to everywhere in 30 days. Office workers who walked past us daily started coming in for lunch saying they saw us online.”
Jerk House Management, Multi-Location Restaurant Group
The work.
