130% Revenue Growth From Email Marketing In 24 Months
How we turned a brand crisis into a revenue engine through systematic email marketing
$130Revenue Growth (Q4 2023 vs 2022)
The problem
Brand Crisis & Social Media Allegations
False allegations about product quality spreading on pet parent Facebook groups and TikTok. In the pet industry, hypervigilant pet parents spread negative information 6x faster than positive.
What we did
Crisis Management & Trust Restoration
Deployed reputation defense strategy to control narrative before algorithms amplified false claims.
Email Infrastructure Overhaul
Rebuilt Klaviyo from ground up with professional automation architecture.
Promotional Calendar & Educational Content
Built authority through education while driving sales with strategic promotions.
What happened
- 161Website Traffic Increase
- $300Email Revenue Growth
- $4Total Revenue Multiplier
“Emerald Digital transformed our business. When we started working together, we were dealing with a brand crisis and stagnant revenue.”
Loving Pets Leadership Team, E-commerce & Marketing
The work.
