From Zero to $3.4M in 60 Days.
How psychology-driven marketing built a brand that sells itself
324Qualified Leads Generated
The problem
Zero Brand Recognition in Crowded Market
A Samsung spinoff entering the professional beauty tech market with no brand awareness.
What we did
Psychology-Driven Foundation (Value Equation + Six Checkpoints)
Applied systematic psychology frameworks to positioning and messaging.
Education Content Strategy (Utility Unlock)
High-trust products require education on HOW they work.
Multi-Channel Lead Acquisition (Video Demos + Geofencing)
Launched coordinated lead generation campaigns across Meta and programmatic channels.
What happened
- $12.59Cost Per Lead
- $3.4MPipeline Revenue
- $36.6KTotal Media Investment
“Working with the team at Emerald was effortless. Their clear communication and organization made every step of our project seamless.”
Lumini Client, Brand Marketing Lead