Analytics and reporting that shows which dollars made revenue.
We wire GA4, your ad platforms and your CRM into one source of truth, for teams that cannot say which channels fill the pipeline. Setup takes 2 to 4 weeks for the basics and 4 to 8 for a full build, you get a weekly scorecard. See what it costs below.
What's in analytics and reporting
This is not about vanity metrics. It is about knowing which channels fill the pipeline, which creative converts and where to put the next dollar. No black box.
Tracking setupEvery platform feeding one clean set of numbers.
We set up GA4, the Meta Pixel, TikTok Pixel and LinkedIn Insight Tag, plus the Conversion API for server-side accuracy, custom events, revenue tracking by channel and clean UTMs. Microsoft Ads and your CRM connect to the same source.
Dashboards and weekly scorecardsOne place to look instead of five logins.
We build Looker Studio or Tableau dashboards showing MQLs, SQLs, CAC by channel, ROAS, MER and pipeline velocity. A scorecard lands by email or Slack every week, with a summary of what worked, what to kill and what to scale.
AttributionWhich step started the journey and which closed it.
We model first-touch, last-touch, linear, time-decay and data-driven attribution across social, search, display and organic, and tie revenue to CRM close data, so the answer comes from what happened and not from guesses.
Customer journey analyticsHow buyers actually move through the funnel.
We map the journey and run funnel analysis, cohort analysis and customer lifetime value, so you can see where people stall and which groups are worth more.
Ecommerce analyticsProduct, category and cart numbers for stores.
We set up enhanced ecommerce tracking and report on product and category performance, shopping behavior and cart abandonment.
Data audit and quality checksNumbers you can trust, and a way to keep them that way.
We audit your current setup, test every tag, validate the data against known benchmarks and document how it works. A fresh audit every 30 days catches a broken tag before it costs you a month of data.
What we connect.
Google Analytics 4
The base layer: events, conversions and revenue by channel.
Ad platforms
Meta, TikTok, LinkedIn, Microsoft Ads and Google Ads, with server-side tracking for accuracy.
Your CRM
Salesforce, HubSpot, Pipedrive and others, so revenue ties back to the first touch.
Dashboards
Looker Studio or Tableau, with a scorecard by email or Slack.
Which channel started it, and which closed it?
First touch
Shows what introduced the buyer. It is how you find out TikTok started the journey.
Last touch
Shows what closed it. Neither tells the whole story, so we also run linear, time-decay and data-driven models.
Measurement in the work
Three dealerships and six brands needed one set of numbers. We tracked form submissions, phone calls and direction requests, built custom tracking for a form other agencies said could not be tracked, and took attribution from ad spend to revenue.
Read the United Collection case studyHow a measurement build runs
Audit
We review what you track today, how accurate it is and where the gaps are.
Plan
We agree the KPIs and the measurement framework before touching a tag.
Implement
GA4, conversion tracking, custom events and integrations, tested before you rely on them.
Report and improve
Dashboards go live, scorecards start landing weekly and we turn the data into recommendations.
What it costs
From $3,500 a month
Focused programs: tracking and a dashboard for one channel or one funnel.
$5,000 to $10,000 a month
Where most engagements run: full-funnel tracking, attribution, dashboards, scorecards and ongoing analysis.
Send us your stack and your questions, and we will tell you which size fits.
How it runs, and how long setup takes.
- Reportingweekly scorecard
- Auditevery 30 days
- Point of contactone owner
- Tagstested before you rely on them
- 2 to 4 weeks
A basic analytics setup.
- 4 to 8 weeks
A comprehensive build with custom tracking and dashboards.
- Every week
A scorecard with what worked, what to kill and what to scale.
Analytics and reporting questions
How much do analytics and reporting cost?
Focused programs start at $3,500 a month, and most engagements run $5,000 to $10,000 a month. Send us your stack and your questions and we will tell you which size fits.
Which analytics platforms do you work with?
Google Analytics 4, Adobe Analytics, Mixpanel, Amplitude and HubSpot Analytics, plus your CRM and ad platforms. We pick based on your needs, budget and technical setup.
How long does setup take?
A basic setup takes 2 to 4 weeks. A comprehensive build with custom tracking and dashboards takes 4 to 8, depending on how many platforms and custom requirements there are. You get a detailed timeline during planning.
How do you make sure the data is accurate?
We test every tracking code, validate the data against known benchmarks and run data quality checks. We also document the setup and train your team so it stays accurate.
Can you build custom reports and dashboards?
Yes. That includes executive summaries, departmental reports and real-time dashboards, with automated delivery, in Looker Studio, Tableau, Power BI or custom builds where needed.
What is attribution modeling, and do we need it?
It shows which channels and steps contribute to a conversion when buyers use several channels. If you run more than one, you need it to place budget well. We set up first-touch, last-touch, linear and data-driven models.
How do you handle privacy and consent?
We set up tracking that follows GDPR, CCPA and similar rules, including consent management and privacy-focused methods, and we keep up with changes in the law.
How do you report marketing ROI?
We track cost, conversion value, customer lifetime value and multi-touch attribution across every channel, so the report shows which campaigns and channels return the most.
Can you set up alerts?
Yes. We can set up automated alerts on performance thresholds, conversion tracking, website issues and campaign performance, so you hear about a problem the day it starts.
Can you move our historical data to a new platform?
Yes. We help migrate history when you change platforms or tracking systems. Some loss can be unavoidable because of platform limits, and we preserve as much context as we can for trend analysis.
Send us your dashboards. We'll show you what they are missing.
A free analytics teardown covers your tracking, your attribution gaps and the first reports we would build.