Brand identity and logo design that earns the price you charge.
We build the full identity for new businesses and established companies that need to stand out: positioning, logo, color and type, voice, and a guidelines document your team can use. Most projects take 6 to 10 weeks, and you own every file. See what it costs below.
What's in a brand identity
A brand is not a logo. It is the set of signals that earns trust and justifies your price, so we start with strategy and finish with a system your team can apply without us.
Strategy and positioningWe decide what you stand for before anyone draws anything.
We run competitive and audience research, then write the positioning statement, value proposition, mission, vision and values. Without clear positioning, design is just decoration, so this comes first.
Logo designTwo or three fully developed directions, not rough sketches.
You get a primary mark and secondary marks, with horizontal, stacked and icon-only versions. Each direction comes with its rationale, and we refine the one you pick.
Color and typographyPalettes and type that work on screen and in print.
We define primary, secondary and accent palettes with HEX, RGB and CMYK values, plus a type system for headings, body and accents. We test color contrast for accessibility.
Visual languageThe patterns, icons and imagery that make it recognizably yours.
We build custom icons and graphic patterns, write photography guidelines and set an illustration style, so everything your team makes looks like it came from one place.
Voice and messagingHow the brand sounds, written down.
We set the tone of voice with examples, the key messages, a tagline and the brand narrative, so your sales deck and your social posts sound alike.
Guidelines and asset libraryEverything your team needs to use the brand correctly.
A guidelines PDF of 30 to 60 pages covers logo use, color specs, type rules and examples. You also get an organized asset library and, where it applies, a Figma design system.
What lands in your hands.
Logo suite
Primary and secondary marks in every layout, as SVG, PNG, EPS and PDF.
Color and type
Palettes with HEX, RGB and CMYK values and a type system tested for contrast.
Voice and messaging
A tone of voice framework, message pillars, a tagline and the brand narrative.
Guidelines and files
A 30 to 60 page guidelines PDF, an organized asset library and a Figma design system where it applies.
New brand or rebrand?
New brand
We start from research and positioning, then build the identity on top of it.
Rebrand
We audit the equity you already have, keep what customers recognize and plan the rollout so nobody is confused by the change.
Brand work
Brand book pages and a mood board for a luxury hotel and residences brand.
An illustration style for a finance brand.
How an identity project runs
Discover
Stakeholder interviews, a competitive audit and audience research, plus a brand audit if you already have a brand.
Position and explore
We write the positioning, then show two or three distinct visual directions in a review.
Refine
We refine the direction you choose over three to four rounds of feedback until it is ready for production.
Build and deliver
The full system, the guidelines and every file, with guidance on rolling the brand out.
What it costs
From $3,500 a month
Focused programs: a logo and core identity, or a rebrand of one part of the business.
$5,000 to $10,000 a month
Where most engagements run: strategy, the full identity system, guidelines and the first rollout work.
Send us what you have today, and we will tell you which size fits.
What you own, and when it ships.
- Logo filesSVG, PNG, EPS, PDF
- Guidelines30 to 60 page PDF
- Rightsyours after final payment
- Feedback roundsthree to four
- 1 to 2 weeks
Discovery and strategy.
- 2 to 3 weeks
Concept design: two or three distinct directions.
- 6 to 10 weeks
The whole project, from kickoff to delivered files.
Brand identity questions
How much does brand identity cost?
Our programs start at $3,500 a month for focused, scoped jobs, and most engagements run $5,000 to $10,000 a month. Send us what you have today and we will tell you which size fits.
What's included in a brand identity project?
Strategy and positioning, logo design, a color system, a typography system, visual language, voice and messaging, and a guidelines document. You also get all logo file formats and an organized asset library.
How long does a brand identity project take?
Most take 6 to 10 weeks: one to two weeks of discovery and strategy, two to three of concept design, then refinement and the system and guidelines. The exact pace depends on scope, who has to approve and how quickly feedback comes back.
Do you do rebrands or only new brands?
Both. A rebrand takes extra care: honoring the equity you have, managing the transition and rolling out the new brand without confusing customers.
How many logo concepts do we get?
Two or three distinct directions, each fully developed with supporting elements and a rationale. After feedback we refine the one you choose.
Why start with strategy instead of design?
Strategy sets what the brand stands for, who it serves and how it differs. Without that, design is decoration. With it, the visual identity backs up your market position.
What file formats will we receive?
Your logo as SVG, PNG with a transparent background in several sizes, EPS and PDF. You also get the guidelines PDF, an organized asset library and, where it applies, a Figma design system.
How many revisions are included?
Multiple rounds at each phase: concept feedback, refinement and final polish. That typically adds up to three or four rounds of feedback.
Do you help apply the brand to our materials?
Yes. We can design applications such as the website, business cards, packaging, social templates and pitch decks, either inside the project or as separate projects afterward.
Do we own the brand identity and logo?
Yes. After final payment you own all rights to the identity, the logo and the design assets, and you get every file you need to use them.
Show us your brand today. We'll show you where it undersells you.
A free brand teardown covers your positioning, how consistent your brand looks everywhere buyers meet it and what we would build first.