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A social media marketing agency that moves the business.

We run social as one program for brands that want waitlists, sales and pipeline: strategy, short-form video, creators, community and paid social. The audit, strategy and first production batch ship inside 30 days. See what it costs below.

Emerald Digital social creative: a black and white photo of a newsboy shouting a headline, wrapped in green hand-drawn like icons, hearts and exclamation marks.

Social media services built as one system.

Most social media agencies sell a posting calendar: three Canva graphics a week, a Reel audio trend from six weeks ago, and a monthly PDF celebrating reach while your pipeline stays flat. Our social media management runs research, hooks, production, publishing, community and paid amplification as one loop. Senior operators own the strategy, the creative direction and the weekly readout, so you never get handed to a junior coordinator guessing from a blank calendar. Hire us to run the whole social department, or plug our creative and paid operators into your in-house team.

Social strategy and channel architectureA channel and creative plan built on category research, your unit economics and your production reality.

We tear down competitor and category creative, set content pillars, series formats and a role for each channel, and agree an operating cadence and approval workflow before anything is shot.

Short-form video and creative productionHooks, scripts, shoot direction and editing for TikTok, Reels and YouTube Shorts.

We write hooks built to hold attention past the first three seconds, direct the shoot, design the statics and cut fast-paced video. Founder-led and subject-matter-expert series, static carousels and motion graphics come out of the same production run.

Creator, influencer and ambassador programsCreators who already know how to talk to your market.

We source, vet and brief creators, negotiate rates, run campus ambassador and niche seeding programs, and manage whitelisting and paid usage rights.

Publishing and community managementNative publishing and active comment-section work that turns passive viewers into advocates.

We schedule and publish natively on each platform, work the comments in both directions, and set escalation rules so voice-of-customer signal gets tracked instead of lost.

Paid social and creative testingAd spend goes behind angles that already held attention.

We run full-funnel Meta, TikTok and LinkedIn campaigns with a structured creative testing plan. Organic posts prove the hook first, then the same asset moves into paid, with the landing page and offer lined up to convert. It beats testing cold guesses in Ads Manager.

Creative analytics and attributionReporting that says why a video worked, whether it moved revenue, and what we film next.

Each week we read thumbstop, hold rate and completion next to qualified site traffic, leads and sales, and document a creative iteration roadmap. If views rise while business outcomes stay flat, we change the angle and the offer.

Social media management with a job for each platform.

  • Instagram

    Reels, carousels and daily publishing, with the comment section worked as part of the job.

  • TikTok

    Short-form video and creator seeding. It carried Connyct's launch.

  • YouTube Shorts

    The same vertical video, cut for Shorts, so one production run feeds every channel.

  • LinkedIn

    B2B social media for founder-led brands. We write the scripts and run the recordings in about 60 minutes a month, then handle the editing and publishing.

Why our social system outperforms a calendar.

  • Earn attention

    A calendar posts because the slot was empty, set to a trend audio from six weeks ago. A system mines the questions, tensions and comment-section arguments already earning attention in your category, turns them into repeatable series and hooks, and builds natively for how TikTok, Reels, Shorts and LinkedIn distribute.

  • Move the business

    A calendar ends in a monthly PDF celebrating reach while the pipeline stays flat. A system maps every content pillar to a real action: waitlist signups, store-locator clicks, product trials or sales calls. Paid spend goes behind posts that already spiked on hold rate, saves and shares.

  • Run every week

    A calendar hands a junior coordinator blank squares to fill and guess at. A system names an owner for every step, from script to shoot to edit to comments, batches production around the people and products you have, and ends each cycle with a readout of what held attention and what we cut.

Social media marketing proof across launches and CPG.

Analytics screen for a reel we produced, showing 14,543,935 views.

14.5Mviews on a single reel we produced.

Connyct launch video frame: three students in matching caps and puffer vests smiling at the camera under the word "Your".
Connyct

34M organic views and 10K+ pre-launch waitlist signups, with 200+ campus ambassadors and 5M TikTok views in 72 hours.

Read the Connyct case study
Abeles & Heymann

1M+ organic social engagements in 150 days for a heritage kosher food brand.

Read the Abeles & Heymann case study
Food, beverage and CPG

Sensory video, creator taste tests and retail velocity campaigns for food brands.

See social for food brands

From audience signal to the next winning campaign.

  1. Diagnose

    We audit the audience, offer, channels, creative library and conversion path to find the real constraint: weak positioning, boring hooks, slow production, zero distribution or a broken landing page.

  2. Build

    We turn category tension into scripts, shot lists and assets, with a testing plan for the first batch. The first cycle is built to isolate which angles and formats get your market to stop and act.

  3. Publish

    We ship natively across channels, with creator seeding and paid social behind the strongest posts. Formatting, publishing, community replies and paid amplification sit under one roof, so nothing gets lost between teams.

  4. Learn and compound

    We grade every asset on attention, comment sentiment and downstream action, so views never pass for revenue. One YouTube Studio report from a channel we make content for shows 8.2M views, Feb 14 to Mar 13. Winning hooks feed the next sprint and paid ad set, and weak formats get cut.

What social media management costs.

  • From $3,500 a month

    Focused project or single-channel scopes, such as short-form production or one channel run end to end.

  • $5,000 to $10,000 a month

    Full-system social: strategy, short-form production, community management and paid amplification. The range moves with shoot complexity, asset volume and creator seeding.

Send us your handles and what you are selling, and we will tell you which size fits.

What we need from you, and when it works.

  • Food, CPG and physical productsship product to our studio
  • Founder-led and B2B brands60 minutes a month
  • An in-house marketerwe plug in beside them
  • 30 days

    The audit, strategy and first production batch ship.

  • Weeks 2 to 4

    Creative signal shows which hooks and formats beat your baseline, once publishing starts.

  • 60 to 150 days

    Reach and conversion gains compound.

Social media marketing, answered.

How much does social media management cost at Emerald Digital?

Focused project or channel scopes start at $3,500 a month. Most full-system social media engagements, covering strategy, short-form production, community management and paid amplification, run $5,000 to $10,000 a month. The range depends on shoot complexity, asset volume and creator seeding.

What is included in your social media marketing services?

Depending on your bottleneck, our scope covers category and audience research, channel strategy, scripting, short-form video production for TikTok, Reels and Shorts, static and carousel design, creator and ambassador programs, native publishing, community management, paid social media buying and creative analytics.

When should we hire a social media marketing agency instead of hiring in-house?

A single in-house social media manager rarely has the bandwidth to be a strategist, video producer, motion editor, creator manager and paid media buyer all at once. Bring us in when you need a complete production and distribution engine now, or when your internal marketer needs senior creative direction and editing muscle to scale output.

Which social platforms do you specialize in?

Instagram, TikTok, YouTube Shorts, LinkedIn, and Meta and TikTok paid social. We do not cross-post the same watermarked file everywhere. Each channel gets a job based on how your buyers use it.

How does production work if our team is busy or remote?

We design production around your reality. For CPG, food and physical products, you ship product to our studio and creator network and we handle the shooting end to end. For founder-led or B2B brands, we write the scripts, run guided remote recording sessions in about 60 minutes a month, and handle the editing, packaging and publishing.

Should we run organic and paid social together?

Yes. Organic is the fastest lab for testing hooks, angles and creator faces. When a post spikes in hold rate, saves and shares, moving that exact asset into paid beats guessing in Ads Manager.

Do you run creator and UGC programs?

Yes. We source and vet creators, write the briefs, negotiate rates and run campus ambassador and niche seeding programs. Filming for your own feed, paying a creator to post to their audience and licensing whitelisted usage rights for paid ads are three different jobs, and we scope each one separately.

How do you measure social media ROI?

We look at two layers every week: creative mechanics (thumbstop rate, hold rate, shares, saves, comment velocity) and commercial outcomes (waitlist signups, store-locator searches, qualified site sessions, pipeline or attributed sales). If views go up while business outcomes stay flat, we change the angle and the offer.

How quickly will we see traction?

We ship the audit, strategy and first production batch inside the first 30 days. Creative signal, meaning which hooks and formats outperform your baseline, shows up within 2 to 4 weeks of publishing, and compounding reach and conversion gains build across the first 60 to 150 days.

Send us your handles. We'll show you what stalls.

Stop paying for a content calendar nobody watches. A free social media teardown covers your creative, channel mix and conversion path, and what we would test in the first 30 days.