Social media marketing for food brands that makes people hungry to buy.
We run social media for food brands, CPG products and hospitality groups: short-form video, food creators, daily community work and paid social behind the winners. The first production brief ships inside two weeks, and new creative is live in your feed in month one. See what it costs below.
Social media for food brands and CPG.
Studio shots of packaging on a countertop do not move units. On TikTok, Reels and Shorts, food and beverage win in the first two seconds on texture, sound, preparation and craving. We run the full funnel for food brands, CPG products and hospitality groups: the hooks, the short-form video, the food creators, daily community management and paid social behind the winners. Most feeds stall because the agency posts three static graphics a week and a generic recipe caption. Here, every post gets a commercial job.
Sensory short-form video and ASMRTexture, sizzle, pour and crunch, cut for the first two seconds.
Close-ups of texture, sizzle, pour, crunch and the first bite, built to win the opening two seconds on TikTok, Reels and Shorts. We write the appetite hooks, design the ASMR sound, and shoot or recut prep, pours and first bites. Recipe upgrades like the 10-minute weeknight dinner and other occasion hooks sit in the same bank, and one half-day kitchen shoot is cut into 25+ variations. When people scroll right past your packaging, this is the fix, and we judge it on 3-second thumbstop rate and average watch time.
Retail velocity and store-locator contentContent built to move product off the shelf.
Social creative designed to move product off grocery shelves at Whole Foods, Costco and regional chains. We shoot store-aisle walk-ins and shelf-finding reels, run geo-targeted paid social around key retail doors, and pin comment replies that point people to your store locator. When a video earns views but no store or site action, we tie an occasion hook, like what to bring to the tailgate, to a direct product or store-locator call to action. We watch profile link clicks, store-locator searches and DTC add-to-carts, plus comment-to-click velocity and retail lift in the regions we target.
Food creators, recipes and UGC seedingRecipe developers, reviewers and local taste-makers, managed end to end.
We manage recipe developers, food reviewers and local hospitality creators from vetting and outreach to product seeding, structured taste-test and recipe briefs, approvals and usage rights, so you get authentic content without chasing creators in DMs. Scope is set upfront, so you know whether you are buying raw UGC files for your own feed, a post on the creator account, or whitelisted paid ad rights.
Daily publishing and comment conversionIn food, the comment section is your storefront.
We publish natively across TikTok, Reels and Shorts and answer ingredient, macro, stockist and reservation questions in your comments and DMs. When someone asks "Is this gluten-free?", "Which Brooklyn store carries the spicy flavor?" or "Do you take group reservations on Friday?", we reply the same day so the sale never goes cold. Pinned replies turn "Where can I buy this?" into a store-locator search or an order, and we track comment sentiment and flavor feedback along the way.
Paid social for DTC, retail and diningAd dollars go only behind cuts that already worked.
Meta and TikTok media buying that scales proven organic food videos into online orders, retail velocity and booked tables. We never guess which creative to run. Your organic posts show which opening hook earns the highest watch time and save rate, and only those cuts get ad budget. Traffic goes to a DTC cart, an Instacart promo or a local reservation funnel, and we optimize on CPA, ROAS and cost per booking.
Velocity and creative analyticsKnow which videos build appetite and which drive revenue.
A million views cannot pay your co-packer, so reporting is split by channel role. Creative signal: thumbstop rate, watch duration, saves and shares. DTC: tracked clicks, landing-page conversion rate, CPA and ROAS across Meta and TikTok. Retail and hospitality: store-locator clicks, promo and coupon redemptions, and reservation bookings.
Why food brand social stalls out.
Sensory prep and recipes
When people scroll past your packaging, show the food: texture, sizzle, pour and crunch in the opening two seconds, plus recipe occasions.
Founder and kitchen
When the feed looks repetitive, show who makes it with behind-the-scenes cuts from the kitchen or the plant.
Creator taste tests
When your own voice runs thin, borrow trust: recipe developers and local taste-makers trying the product on camera.
Buyer objections
When the comments ask about macros, ingredients and price, answer in the video. Shares and saves follow.
From craving to carts, shelves, and reservations.
CPG and packaged food
The visual craft is the same. The conversion path is not. CPG social drives DTC carts and retail store-locator velocity.
Restaurants and hospitality
Social drives reservations, event turnouts and local foot traffic, so it is measured in bookings, not likes.
Food and hospitality work you can inspect.
+2,000%website traffic in 30 days for Jerk House NYC, from a near-zero starting footprint. The job was turning local appetite into foot traffic and online orders, with menu reels, kitchen prep cuts and event coverage alongside local search and digital execution.
Read the Jerk House NYC case study
1M+ organic social engagements in 150 days. Abeles & Heymann is a heritage kosher food brand with iconic New York deli products, but heritage alone does not stop a 28-year-old scrolling TikTok. We built a sensory short-form video and TikTok ASMR engine around the sizzle, snap and plating of the actual food.
Read the Abeles & Heymann case study
+166% reservations in 90 days at a $30.85 cost per lead. For hospitality and dining brands, views only matter if seats fill up, so we paired scroll-stopping visual creative with conversion-focused paid social and landing-page execution.
Read the Villa Bella Vita case studyHow we build and run your food social engine every week.
Category and hook audit
Before we film a frame, we analyze the top outlier videos in your niche across TikTok, Reels and Shorts. We map the textures, recipe occasions, macro callouts and formats that earn saves and shares, and tie each hook to how people buy: say, a $9 snack in 1,200 grocery doors, a pantry staple or a multi-unit restaurant.
Batch shoot, editing and creators
You do not need a $50,000 commercial crew to win on social. We write the hooks, scripts and shot lists, then cut TikToks, Reels, Shorts and carousels, or recut the kitchen B-roll you already have. A half-day capture yields 25+ variations, with product claims pre-cleared so videos do not sit in approval for weeks.
Publish and work the comments
We publish natively across Reels, TikTok and Shorts and treat the comment section like a live tasting table, answering every stockist, ingredient and booking question. Pinned replies turn the comments into store-locator searches and orders.
Scale winners on paid
Ad dollars go only behind proven hooks. Cuts that spike on 3-second thumbstop and save rate move into Meta and TikTok, routed to your DTC offer, store locator or reservation calendar. We cut underperformers weekly.
What it costs
From $3,500 a month
Focused single-channel or production-scoped programs.
$5,000 to $10,000 a month
Food and CPG social from one team: strategy, high-volume short-form production, creator management, daily community management and paid distribution.
Tell us what you sell and where it is sold, and we will tell you which size fits.
What to bring, and when it ships.
- Raw kitchen footagewe cut it into assets
- Creator rightsscoped before work starts
- Productsent to us and creators
- 2 weeks
Channel audit, hook bank and the first production brief.
- Month 1
New creative is live in your feed.
Food and CPG social media questions
Can you work with raw footage our team or photographer already shoots?
Yes. Many food and restaurant teams have someone in the kitchen or at the plant who captures iPhone or camera B-roll, but nobody who scripts hooks, edits to TikTok and Reels pacing and runs the accounts daily. Hand us the footage, or the whole hard drive, and we turn the raw clips into dozens of hook-tested social assets.
Do we need to be on TikTok, Instagram, YouTube Shorts and Pinterest all at once?
No. For most CPG food brands and restaurants, Instagram Reels and TikTok carry the work, with YouTube Shorts and Meta paid social layered on using the same vertical video. We focus your budget where your buyers discover food.
Do you work with both packaged CPG brands and restaurants or hospitality?
Yes. Our work spans packaged food brands like Abeles & Heymann (1M+ organic engagements in 150 days), restaurant concepts like Jerk House NYC (+2,000% website traffic in 30 days) and hospitality properties like Villa Bella Vita (+166% reservations in 90 days). The visual craft is similar. The conversion path is not: CPG social drives DTC carts and retail store-locator velocity, while hospitality social drives reservations, event turnouts and local foot traffic.
Who shoots the video?
For food and physical products, you ship product to our studio and creator network and we handle the shooting end to end. If someone on your team already captures footage, we edit that instead.
How do you handle food creators and UGC?
We handle creator vetting, outreach, product seeding coordination, creative briefs and editing. We also set the scope upfront, so you know whether you are buying raw UGC files for your own feed, an organic post on the creator account, or whitelisted paid ad rights.
How much does a food brand social media program cost?
Focused single-channel or production-scoped programs start at $3,500 a month. Programs that combine strategy, high-volume short-form production, creator management, daily community management and paid distribution typically run $5,000 to $10,000 a month.
How fast can we launch?
We audit your channels, build your hook bank and ship the first production brief within two weeks, so new creative is live in your feed in month one.
How do you measure results?
We keep reporting blunt and split by channel role. Creative signal (thumbstop, watch duration, saves, shares) sits next to DTC conversion rate, CPA and ROAS, and next to store-locator clicks, promo redemptions and reservation bookings. A million views is nice for awareness, but it does not pay a co-packer.
Do you answer comments and DMs?
Yes. When someone asks whether a product is gluten-free, which store carries a flavor or whether you take group reservations on Friday, we reply fast so the sale does not go cold.
Bring us the product. We bring the appetite.
Book a free, no-fluff teardown of your food brand's social channels, creative hooks and conversion funnel. A senior operator will show you why your current posts are stalling and map the exact creative test plan we would run first.